ESSA,OBAID,KHAMIS,AYLA,SALMIN,ALFALASI,,
Senior Marketing & Events Leader | Development Marketing Strategic Activations & Brand Growth
Profile summary
Senior Marketing & Events Leader with 8 years of experience in strategic planning and project management. Owned revenue growth strategy at Dubai World Trade Centre, exceeding targets by 70% over two consecutive years. Managed national campaigns for government entities and established operational governance frameworks at Dubai Silicon Oasis Authority to standardize event delivery. Committed to professional standards through PMP and ILM certifications, focusing on financial forecasting and stakeholder engagement to drive organizational outcomes.
Career highlights
Revenue Growth Strategy: Owned revenue growth strategy at Dubai World Trade Centre, exceeding established targets by 70% over two consecutive years through market trend analysis and competitive positioning.
Strategic Project Leadership: Managed a portfolio of strategic projects and national campaigns for government entities, building partnerships with Dubai Police, Dubai Chamber, and the Executive Council to identify growth opportunities.
Operational Governance: Established governance frameworks and operational standards at Dubai Silicon Oasis Authority to standardize event delivery workflows while overseeing financial planning, budgeting, and cost optimization processes.
Professional Certification: Maintained professional standards through PMP certification and ILM leadership training, supporting the execution of large-scale live events and digital transformation initiatives across multiple organizational roles.
Key skills
Professional experience
Defined event management strategy at Dubai Silicon Oasis Authority, steering the planning and execution of large-scale initiatives. Manages commercial revenue performance, financial planning, and operational governance to align event activities with organizational development goals.
- Shapes strategic planning and execution for large-scale events to meet organizational development objectives.
- Drives commercial revenue performance by identifying new income streams and maximizing venue utilization.
- Oversees financial planning, budgeting, and cost optimization processes to ensure project profitability.
- Establishes governance frameworks and operational standards to standardize event delivery workflows.
- Builds and manages strategic partnerships with government and private sector stakeholders.
Led live events at Senior Manager – Live Events, directing full-scale P&L accountability and commercial strategy. Managed financial forecasting, budgeting, and partnership development to drive revenue diversification and market expansion.
- Directed large-scale live events with full accountability for P&L and commercial outcomes.
- Developed and launched new event IPs to support business growth and revenue diversification.
- Led financial forecasting and budgeting while negotiating partnerships and sponsorships to expand market reach.
Defined project strategy at Arab Nation, Visioneer’s UAE, steering national campaigns and strategic initiatives for government entities. Managed financial planning, resource allocation, and business development efforts across a diverse portfolio of accounts.
- Managed a portfolio of strategic projects and national campaigns for government entities.
- Oversaw financial planning, budgeting, and resource allocation across multiple accounts.
- Built strategic partnerships with Dubai Police, Dubai Chamber, and the Executive Council to identify growth opportunities and expand client engagements.
Led program delivery and operational execution at New Media Academy, directing digital initiatives and training strategies. Managed stakeholder engagement to align talent development with national digital transformation goals, positioning the UAE as a hub for digital content and media excellence.
- Directed digital training initiatives to establish the UAE as a regional hub for media excellence.
- Managed program delivery and stakeholder engagement to support national digital transformation objectives.
- Executed operational strategies for talent development programs aligned with organizational goals.
Led event operations and delivery at Dubai World Trade Centre, directing full P&L responsibilities including budgeting, forecasting, and cost control. Managed revenue growth strategy and established strategic partnerships to secure repeat business and client retention.
- Owned revenue growth strategy, exceeding established targets by 70% over two consecutive years.
- Managed full P&L, including budgeting, forecasting, and cost control for event operations.
- Built long-term strategic partnerships that drove repeat business and client retention.
- Identified market trends and implemented strategies to enhance competitive positioning.
Led event project management at Dubai World Trade Centre, directing full operational and financial oversight for large-scale events. Managed end-to-end budgets, procurement processes, and vendor negotiations while coordinating cross-functional teams to ensure seamless execution.
- Directed full operational and financial oversight for events, managing budgets, procurement, and vendor negotiations.
- Led cross-functional coordination to ensure seamless event execution.
- Strengthened client relationships, resulting in repeat business.
Led event project management at Dubai World Trade Centre, directing end-to-end planning, timelines, and stakeholder coordination. Served as the primary point of contact for internal and external partners to ensure operational alignment across large-scale events.
- Managed event timelines and stakeholder coordination to ensure delivery of project requirements.
- Acted as the primary point of contact for multiple stakeholders to facilitate communication and project execution.
- Ensured compliance with health, safety, and operational standards throughout the event lifecycle.
Education
GPA: 3.3